| Keating. | Think. |
| Say. | Hear. |
You are reading this because someone you trust told you about us and asked that we meet.
Founded in 1968, Keating is a boutique strategic communications firm that is retained to provide general communications counsel as well as counsel on highly sensitive domestic, international, personal and corporate issues. Our work encompasses media relations, marketing strategies, corporate culture change, crisis communications and C-level coaching.
We are master storytellers whose role it is to clearly articulate what messages you want your target audiences to hear. We then execute a strategic program that is results-focused. The tools we use are founded on the most strategic of offerings, from a relevant introduction within our network to classic media relations.
Every client we have will tell you that we are not typical and that we are more than a public relations firm. Often it is the PR that drives the introduction, but in the end it is our role as trusted advisors that define our relationship.
The "thinking" creates the messages.
What messages will connect you with your target audience?
At Keating, our first action is to step inside your organization and get to know who you are, how you think and what your objectives are.
Our due diligence and collaborative thinking creates the key messaging, those three well-chosen uber words, whose definition and supportive facts are alive in the stories that we develop.
Thinking is the ongoing strategic interface between you and our firm. It is the counsel that we give and is the foundation for the differentiating results that we achieve.
With the message defined, the story must be told.
Storytelling is an ancient art that is at the core of today's communication. Storytelling effectively communicates relevance while viscerally connecting with its audience.
Storytelling is influential. Every single day, whether it is a CEO of a Fortune 500 company or an entrepreneur, stories are told. These stories are attempting to alter public opinion, gain positive exposure or influence decisions. Everyone tells a story. What is your story? What story is important in communicating your company's offerings, and why should it be heard?
Storytelling is a universal human activity. It defines a company, communicates the essence of corporate identity, and, when delivered successfully, is heard. Is what you say believable? Is it important? Do your employees tell the same story? Is it tied to your objectives? Do people listen? Are you heard? A company has history, a product or service. So, what is the story and how is it told?
Storytelling is a deliberate, consistently delivered collection of purposeful messages. At Keating, we choreograph your story to impact the intended listener with the meaning you want them to understand.
The story is crafted. The storyteller is masterful. The right words are spoken. The messages are heard.
So... what do you want your target audience to hear?
We all understand the power of narrative to communicate something deliberately meaningful. Keating intuitively understands the power of your stories and how they will elucidate your position and clearly present your key messages -- what you want your listener to hear.
We realize that to be successful, you must know who you are speaking to -- what they feel, need, hope and fear. Keating helps you navigate through your storytelling so that it can be felt and understood, in order to be heard and accepted.
