So...what do you want your target audience to hear?
We all understand the power of narrative to communicate something deliberately meaningful. Keating intuitively understands the power of your stories and how they will elucidate your position and clearly present your key messages - what you want your listener to hear.
We realize that to be successful, you must know who you are speaking to - what they feel, need, hope and fear. Keating helps you navigate through your storytelling so that it can be felt and understood, in order to be heard and accepted.